Lightning Learns About Billboards

Posted on Monday, February 16th, 2015 at 5:15 pm
Taylor_Lightning

Lightning working with Taylor’s mom.

Hello Cool Cats!

I went to work with Taylor McCann’s mom today at Outfront Media. It is a billboard company that has billboards and outdoor advertising panels worldwide! Taylor’s mom sells the advertising space on these billboards to local companies (such as the Broadmoor, the Air Force Academy, Cliff Dwellings Museum) as well as national brands (such as Pepsi, Toyota, and Geico). Taylor’s mom works from home, but sometimes has to go into the office in Denver. She is on the phone a lot with people interested in advertising, and she emails proposals out all day long. She sells billboards all over Colorado (and also sells into other markets like LA and New York) so she has to travel sometimes. By providing and avenue for advertising, local business can promote themselves and get residents in their doors or buying their products. Taylor’s mom also helps make sure that the advertising messages are “in good taste” and in good condition, so that the billboards don’t make our community look junky. I enjoyed my day selling billboards and got lots of attention and love at the McCann house. I look forward to returning to DCC tomorrow and going on a new adventure!

See you soon,

Lightning

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